CONCEPT

Marketing and communications keep evolving. Distinguishing oneself from the competitors seems to be an increasingly difficult job, owing to the economic crisis. He has to keep going farther, in more unique locations, to allow you to distinguish yourself from the other competitors and to acquire new clients.
From this perspective, a unique challenge, a huge project will be launched:

To succeed in this big challenge, all of his body is divided into more than 5.000 ad spots whose price depends on the position and the visibility of the spot (from $850 to $3250 / sq.inch - 89€ to 350€ / sq.cm).
These ad spots have been priced from A to D for practical reasons (A is the most expansive, D is the cheapest).

Once his body is integrally tattooed, Tom will travel around the world in as many locations or events as possible in order to satisfy the buyers of advertising space.
This service is included in the cost of the tatoo and depends on the amount of ad spots the client reserved.

HOW TO PARTICIPATE? THE PRINCIPLE IS PRETTY SIMPLE:

  • You select the location where you want to see your brand or advertising message thanks to the RESERVED tool.
  • The user fills in the form with information about the location (the number of cm² desired, destination where you want to see Tom French, information about your company).
  • Tom French will contact you and will offer you a quote for your company.
  • You book your location by paying ¼ of the total cost of the location which is equivalent to the reservation expense, display on the site and travel.
  • Your ad space is reserved and waits to be tattooed. Congratulations!

Booking

SOME RULES

WHY PLAYING A PART IN THIS NEW AND UNIQUE AVENTURE ?

  • The artistic originality of the location and the scope of this advertising project.
  • The life span of your advertising: your company’s name will be visible for a life-time!
  • A strong and lasting visibility !
    • In the different classical advertising locations, thanks to media coverage and press releases (NB: At the end of this operation, Adents will launch a big advertising campaign about the marketing value of Body Advertising)
    • Visibility in the different cities and events in which you would like your ad to be seen.
    • A « boomerang » effect because this buzz will also generate a strong visibility on the Web due to your presence on the project’s website ( Your picture will appear on his body on the website. Links will be created to your website to give easier access to new potential clients).

      This will also provide a better referencing to your website on search engines like Google.
  • The opportunity to play a part in this new and unique performance which will probably end in setting a world record.

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