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  • The 10 things in advertising you need to know today
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The 10 things in advertising you need to know today

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Good morning. Here’s everything you need to know in the world of advertising today. 1. Ad tech stocks are taking a battering. YuMe stock was down 24.35%, and Millennial Media’s shares tumbled 24.71% on Tuesday. 2. Facebook is struggling to sell ads in India. Facebook earns just 15 cents per user in India every quarter,… Read More

Re-Launched Cannes Lions Archive Keeps Festival Alive

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Providing the digital home for the International Festival of Creativity, the Cannes Lions Archive has re-launched with improved functionality and a brand new design, bringing the spirit of creativity to people across the globe. Until 31 August 2015, all delegates who attended Cannes Lions will have complimentary access to the Archive, allowing them to view… Read More

Verizon Communication Inc. Reports Mixed 2QFY15 Earnings

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Verizon reports mixed earnings, as it beats EPS estimates, but misses on revenue estimates. Verizon Communications Inc. (NYSE:VZ) reported its second-quarter fiscal year 2015 (2QFY15) earnings today before markets opened. The company reported earnings per share (EPS) of $1.04 for the quarter, beating the Street’s $1.01 estimate; it reported quarterly revenue of $32.22 billion, missing… Read More

Advertising agencies – does your business need them?

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Jargon and hyperbole are often seen as hallmarks of the technology industry, but it has nothing on your typical advertising agency. A quick trawl of New Zealand agency websites reveals that one is an “. . . independent creative agency who create happy campaigns with a strong personal connection and influence in the business of… Read More

How branded content is changing communications

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Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago. It affects not only marketing, but media as well. The biggest threat to media may well be from brands putting their money into their… Read More

What Is Scrum For Marketing?

ScrumMarketing

Scrum is an Agile framework, originally formalized for complex software development projects. It is also a useful methodology for delivering innovative, digital marketing strategies. The philosophy behind Agile can be applied to a number of industries. Its core principles are aimed at fluidizing business processes and increasing efficiency. Scrum is the leading Agile delivery framework,… Read More

LaBreche to lead CHS Enterprise Marketing and Communications

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ST. PAUL, Minn., June 25, 2015 /PRNewswire/ — Beth LaBreche, a respected business leader with more than 25 years of communications experience, has joined CHS Inc. (NASDAQ: CHSCP) as vice president of Enterprise Marketing and Communications. She will oversee branding, marketing and communications strategy initiatives for the Fortune 100 energy, grains and foods company. “We… Read More

Marketing & Communications Manager

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Royal Academy of Dance, an industry leader in dance education and training, is now seeking a Marketing and Communications Manager for their national office in Sydney liaising with their UK-based global headquarters marketing team. You will be responsible for the planning and execution of online and offline media strategy, PR and social media nationally. Reporting… Read More

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