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Google’s advertising revenues rise

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San Francisco – Google said on Thursday first-quarter profit edged higher from a year ago as the internet giant reported a healthy rise in advertising revenues. Net profit rose four percent from a year earlier to $3.59 billion, while revenue surged 12 percent to $17.3 billion, led by gains from online advertising. Like other global… Read More

Online video advertising revenue doubles over three years

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Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to findings released by international market research and tech consultancy IHS Technology and Irish-based video analytics specialists Vidiro. The IHS and Vidiro white paper found linear TV viewing declined by seven minutes… Read More

The Web’s Most Effective Ads

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Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry’s overall click-through rate hovers at around a mere .06 percent. Put another way, that small percentage means that only one in every 1,667 display ads gets clicked. But, don’t despair! Targeting people… Read More